PAY ATTENTION

Krajna Alcantara

Artist Statement

In an era dominated by fleeting social media trends and dwindling attention spans, my installation, "Pay Attention," confronts the consequences of our generation's inability to focus. Through immersive experience, it warns of a future where vital information is lost amidst a flood of trivial content. As viewers navigate the claustrophobic setting, I aim to make the viewers confront the unsettling reality of our addiction to mindless scrolling. With an aim to provoke discomfort, "Pay Attention" serves as a cautionary tale, urging us to reassess our digital habits before they consume us.Photosesitivity Warning: This video may potentially trigger seizures for people with auditory sensory issues and photosensitive epilepsy.

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Krajna Alcantara

Bio

Firmly believing in Bob Ross's quote: "There are no mistakes, only happy accidents", I enjoy experimenting with her work, often exploring unconventional angles to give her artworks an edge. I’ve since created artworks using brush codes, 3D techniques, and glitch-style digital art. With past collaborative works such as Look Beyond (projection mapping installation) and Beyond Words (interactive NFC tag piece), I hold a diverse selection of creations that represent this dynamic industry. Aiming to create works to comment on my generation's issues, I thrive on creative challenges and enjoy building strong relationships along the way.

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